Most Media Blog



About Most Media

Most Media uses visual artistry such as video production, photography, website and graphic design to effect positive change in the world. Veteran media specialist Justin McAffee and communication/PR guru Aimee McAffee founded Most Media in 2016 with a passion to help others accurately reflect their identity through effective use of multimedia. They grew their reputation through online community outreach campaigns for numerous political candidates and nonprofit organizations.

At Most Media, we combine the art of visual storytelling with the science of digital marketing to inspire action. Focusing on people whose lives are most directly affected by social and political change and often overlooked or misrepresented by the traditional media, Most Media’s work opens up a dialogue, both in communities and between the general public and policymakers.

Most Media reaches and engages people while actively assisting social justice organizations committed to a range of equality issues. We believe that storytelling is a vehicle for education and empowerment with the potential to transform viewers into actively engaged citizens.

Our team is dedicated to producing compelling visual stories that highlight the power of community from perspectives often disregarded. Most Media connects these narratives with concrete and innovative ways for diverse audiences to feel inspired, educated and mobilized into action.

Justin and Aimee’s early adoption of social media and other forms of digital technology enabled them to craft messages and build online followings to be major influencers in Nevada and worldwide. Soon they mastered other forms of media – beautifully crafted video productions & photography, website & graphic design, content & branding.

Recognized as an award-winning photojournalist, Justin McAffee’s work has been featured at the Sahara West Library and the Clark County Wetlands Park. His pieces adorn the homes and offices of major figures in the Las Vegas area. His state-based political blogs have influenced the political scene in Nevada for almost 10 years, while Justin also connects in person to become a well-known face in the world of digital media and activist filmmaking.

Aimee has received numerous awards for education leadership and activism, while garnering attention with her communication skills. She has worked in public relations for over 20 years, striving to integrate with the local community, sharing issues that affect our world and working to be the voice of those who can’t speak for themselves. Recently, she coined the phrase, “activism isn’t for the faint of heart,” which really addresses how we can’t be afraid to speak up and tell the stories of the people who are negatively affected in our world.    

We have explored topics as varied as wrongful imprisonment by photographing the release of an exonerated Kirstin Lobato; making films about protections for public lands like Gold Butte National Monument and the Desert National Wildlife Refuge, films on how climate change affects native communities; to sharing the stories of students protesting inequitable treatment in the face of massive budget cuts. Click here to see more of our work.